Who We Are


Michelle Perry, Senior Consultant (North America)

Since joining in 2012, Michelle has provided expertise and guidance to sport-related organizations focusing on strategic and business performance planning; event bidding and hosting strategies; and, sports facility analysis for concurrent competitive and recreational use. Michelle brings over 25 years of major event management experience and has a broad background in organizational bidding processes, facility management, and strategic and business development. Michelle comes to BCW Sport practice from the National Collegiate Athletic Association (NCAA) where she spent 12 years overseeing the NCAA Women’s Final Four – the highest profile and most important women’s collegiate sporting event in the United States.  Her responsibilities included the oversight of tournament operations, financial management and external business development, facility operations, security protocols, game management operations, and participating team coordination.

Contact Us

Email: info@bcw-sport.com

Phone: +41 21 313 23 00

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