Meet the BCW Sport team


Lars Haue-Pedersen, Managing Director

Lars leads the BCW Sports practice. With over twenty years of experience in the international sports world, Lars has distinguished himself as a master strategist and specialist in sports management and international sports events bids. He has a proven track record of success with bidding teams, including Los Angeles’ bid for 2028 Olympic Games, Doha’s bid for the IAAF World Championships in 2019, and Poland and Ukraine’s UEFA EURO 2012 bid. Furthermore, he advises key sport leaders in achieving their goals, and those of their sport.

Lars is a graduate of Odense University (DK) and has an Executive Education at Harvard Business School. He is also a lecturer on sports events/bidding strategies at several universities across Europe.


Greg Curchod, Director

Greg is a director at the BCW Sports practice, he is a specialist in international sporting events. He has proven himself by leading several bid committees to success. Among them, Lausanne for the IOC Winter Youth Olympic Games, Doha for the IAAF World Championships in 2019 and Poland and Ukraine for UEFA EURO 2012.

Greg holds a degree in International Hospitality (Lausanne, SUI) and executive training at Harvard Business School. He is also a lecturer on the organisation of sporting events in various academic institutions. He is fluent in French and English.


Tanya Heimlich-Ng Yuen, Director

Tanya is a Director of the BCW Sports practice. In this role, she works with a broad range of international clients in developing and implementing international sports communications & PR campaigns and event bidding strategies. Tanya has led several bidding teams and individuals to success, including the LA 2028 Summer Olympic Games, China 2019 FIBA Basketball World Championships, the Pan-American Games in Lima 2019 and Denmark and Germany’s bid for the IHF World Men’s Handball Championship 2019.

Tanya has a Master in International Sports Management and a Diploma in Advocacy and International Relations from the Graduate Institute of Geneva.


Ronnie Hansen, Director (Nordic)

Ronnie is a Director at the BCW Sports practice and works out of the Nordic offices in Copenhagen.

Ronnie is a specialist in the overlap between sport, culture and entertainment sectors and has helped cities bid for and host NBA-events, the world's leading esport events, international music festivals, and international movie productions. Ronnie has also represented cities in bids for Tour de France, the Triathlon World Championship (ITU), large football games and more.

Ronnie further assists federations and organizations with concept development and relationships with cities, regions and national entities. As such, he has helped some of the world’s largest esport organizations connect with host cities, assisted international film and music festivals in expanding the economic effect to society as well as a number of similar projects including data analysis, impact analysis and an increased value proposition to the public.

Ronnie holds a Bachelor in International Business and Politics from Copenhagen Business School and an M.A. in Global Entertainment Business from Berklee College.


Dale Neuburger, Director (North America)

As Director of BCW sports practice - North America - based in Indianapolis, Dale brings thirty years of professional experience in soliciting and managing major sporting events as well as experience as an administrator of highly successful sport-related organizations. As a consultant since 2005, his clients have included important cities like Phoenix, Pittsburgh, and Columbus, as well as significant organizations like the United States Olympic Committee (including 22 of its NGBs) and the National Collegiate Athletic Association. Mr. Neuburger has broad experience in international sports, currently serving as Vice President of FINA (International Federation for swimming), and formerly serving as Assistant Chef de Mission for the US Olympic delegation in Athens. He was President of Indiana Sports Corporation for 12 years, helping Indianapolis to host more than 200 events that created $2 billion in incremental economic development. Mr. Neuburger also led the successful $50 million fundraising effort to relocate the National Collegiate Athletic Association (NCAA) and National Federation of State High School Associations (NFHS) to Indianapolis.


Héloise Signe, Senior Consultant

As a senior consultant, Heloise works closely with several cities from around the world on event strategy development and evaluation; including the Dubai Sports Council (DSC), the city of Lausanne (Switzerland) and the city of Gothenburg (Sweden). She has also been involved in successful bid campaigns for major international events; including Lausanne 2020. Finally, Heloise advises sports organisations in the development of successful strategy for the growth of their sport; including the International Swimming Federation (FINA), World Archery (WA), the International Ski Federation (FIS) and the European Volleyball Confederation (CEV).

She holds a Bachelor of Business Administration from HEC Montréal, Canada and a Master of Science in Economics from the Faculty of Business and Economics at the University of Lausanne, Switzerland.


Michelle Perry, Senior Consultant (North America)

Since joining in 2012, Michelle has provided expertise and guidance to sport-related organizations focusing on strategic and business performance planning; event bidding and hosting strategies; and, sports facility analysis for concurrent competitive and recreational use. Michelle brings over 25 years of major event management experience and has a broad background in organizational bidding processes, facility management, and strategic and business development. Michelle comes to BCW Sport practice from the National Collegiate Athletic Association (NCAA) where she spent 12 years overseeing the NCAA Women’s Final Four – the highest profile and most important women’s collegiate sporting event in the United States.  Her responsibilities included the oversight of tournament operations, financial management and external business development, facility operations, security protocols, game management operations, and participating team coordination.


Cameron Angus, Consultant

Cameron is a Project Manager at the BCW Sports practice. He advises many international sports organisations on the design and development of their strategies. He also works actively with host cities and countries bidding for events and establishing themselves within the international sports world. In his role, he has worked closely alongside a number of sports organisations and cities, such as International Olympic Committee (IOC), International Ski Federation (FIS) and the City of Lausanne.

Cameron is a graduate of University of Durham, where he studied Politics, and has an International Master in Management, Law and Humanities of Sport (FIFA Master).


Steve Roush, Director - Sport Performance (North America)

Steve joined the BCW Sport practice in 2009 after serving as the Chief of Sport Performance for the United States Olympic Committee including the 2008 Olympic Games in Beijing where Team USA enjoyed a record medal haul for the organization. As the head of the BCW Sports practice’s Sports Performance activities, Steve provides coordination and assistance to sports organizations and governmental agencies in improving elite athlete performance by providing strategic advice, as well as tailored consulting and training programs in areas such as: Athlete Development Pipeline, High Performance Planning, Olympic Games preparation consultation, Sport Organization Development and Evaluation of sports performance systems. Steve is an alumnus of the University of Wisconsin, from which he received a bachelor’s degree in physical education in 1985 and his MBA in Finance, Investment and Banking in 1989.


Mads Balling, Project Manager (Nordic)

Mads is heading data and analysis projects out of the Scandinavian office. He ensures the smooth operation and timely delivery of robust data analysis with in-depth understanding of industries, processes and outcomes.  He has worked on a number of impact analysis, outreach projects and market assessment projects including substantial data analysis and works fluent in a range of statistics and evaluation programs. Mads further plans and designs data gathering processes along with our clients. Mads is heavily involved with grassroots sports and has done extensive research in mass participation and amateur sports. Mads holds both a Bachelor and a Master degree in Political Science from Aarhus University.


Maria Riah, Project Manager

Maria has a strong cross-cultural communication skills thanks to her international background, she speaks five different languages: French, Russian, English, Spanish and Arabic. As Project Manager at the BCW Sports practice, she supports various project and closely works with the City of Lausanne in giving strategic advice related to the development and implementation of strategy for the Olympic Capital, including development of communication material and platforms.

Maria holds a Master’s degree in Management and Corporate Strategy, she graduated from the Faculty of Business and Economics of Lausanne.


Johanna Massuyeau, Project Manager

As project manager at the BCW sport practice, Johanna collaborates on various projects related to strategic communications, event host support and events activation. She works closely with the Organising Committees of the Lausanne 2020 Youth Olympic Games and the Gwangju 2019 FINA World Championships, as well as the International Association of Athletics Federations. Johanna holds a BSc in Economics, Politics and International Studies from the University of Warwick and an MSc in Management and Strategy from the Faculty of Business and Economics at the University of Lausanne.


Meryl Blank, Project Manager

Meryl is a Project Manager at the BCW Sports Practice team in Lausanne. She works cross-functionally on a variety of strategy and communications projects for international sports federations, sport events and host cities. With an international academic background rooting in business and culture, Meryl is a strong cross-functional communicator with a profound commercial and analytical understanding. Besides her interest in the world of sports, she has a passion for languages – she speaks German (mother tongue), English, Danish, Italian and French. Meryl holds an international BSc. in Business, Language and Culture from Copenhagen Business School (CBS), Denmark. During her Double Master Degree program (MSc. Economics and Business Administration) at CBS and Università Bocconi, Meryl specialized in the field of strategic marketing and innovation management.


Sandra Sun, Consultant - International Projects and Initiatives

Sandra Sun joined the BCW Sport Practice in 2016, after serving 10 years as international programs manager at the General Sport Administration of China, Chinese Olympic Committee, and China Swimming Association. Sandra Sun is bilingual in Mandarin Chinese and English, and her clients various Chinese sport governmental bodies, Olympic teams, and commercial entities in organizational strategies and business connections. Sandra Sun holds a Master of Science degree in Sports Management and Policy from the University of Georgia.


Bob Gambardella, Senior Consultant (North America)

Bob Gambardella joined the BCW Sports practice in 2017 after serving as the Chief, Singapore Sport Institute (2009-2016) where he led a team of 124 sport administrators/sport scientists and managed an operating budget of $S73m. His areas of leadership included High Performance Sports, Athlete Services, Sport Science, Sports Medicine, Sport Analytics, Coaching Academy, Strategy Planning, NSA Partnerships & Grant Administration/Finance. Gambardella earned two Masters’ Degrees in Sport Management: International Olympic Committee (IOC) MEMOS Program- Executive Masters in Sports Organization Management, 2004 and University of Northern Colorado, Master of Arts in Physical Education/Sport Management, 1997.


Michelle (Dusserre) Farrell, M.B.S., R.D., Consultant– Sport Performance (North America)

Michelle joined the team in 2009 following an extensive career in the sports industry. Farrell brings over 30 years of involvement in sport starting as a 1984 Olympic Silver Medalist in the sport of gymnastics. Michelle was inducted into the USA Gymnastics Hall of Fame in 2006. Beyond her career as an athlete, Michelle has served in assistant coaching roles at Arizona State University, SCATS Gymnastics in Diamond Bar, Colorado Aerials Gymnastics in Colorado Springs and the U.S. Air Force Academy. Michelle also served on the board of directors as an athlete representative for USA Gymnastics and the U.S. Olympic Committee. Michelle has expertise in the field of sport programs, working with the USOC Sport Partnership division from 2000-2006, Michelle was manager of a large portfolio of NGB’s in the U.S. advising on athlete development, coach development, sport development and organisational development. Michelle has also worked in the sports television field, working three Olympic Games for NBC Sports (1992, 1996, 2000) in the research division. Michelle earned the following degrees: Bachelor of Science, Human Nutrition, Arizona State University, Master of Basic Science, Exercise Science, University of Colorado, Colorado Springs and is a Registered Dietitian, American Dietetic Association.

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Email: info@bcw-sport.com

Phone: +41 21 313 23 00

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