Meet the BCW Sport team


Lars Haue-Pedersen, Managing Director

Lars leads the BCW Sports. With over twenty years of experience in the international sports world, Lars has distinguished himself as a master strategist and specialist in sports management and international sports events bids. He has a proven track record of success with bidding teams, including Los Angeles’ bid for 2028 Olympic Games, Doha’s bid for the IAAF World Championships in 2019, and Poland and Ukraine’s UEFA EURO 2012 bid. Furthermore, he advises key sport leaders in achieving their goals, and those of their sport.

Lars is a graduate of Odense University (DK) and has an Executive Education at Harvard Business School. He is also a lecturer on sports events/bidding strategies at several universities across Europe.


Greg Curchod, CEO BCW Switzerland


Greg is the CEO of BCW Switzerland, where he leads teams in Zurich and Lausanne. Greg holds a degree in International Hospitality Management (Lausanne, SUI) and executive training at Harvard Business School. Over the years, he has led clients to success in various fields, including in international sports where he has advised ambitious host cities and organising committees on their bidding and hosting strategies for many years 

He is also a lecturer on the organisation of sporting events in various academic institutions. He is fluent in French and English. 


Tanya Heimlich-Ng Yuen, Senior Director

Tanya is a Senior Director at BCW Switzerland. In this role, she leads the team in Lausanne and works with a broad range of international clients in developing and implementing communications strategies 

Her specialities include leading teams around major international sports events, focused on bidding & hosting. She has led several bid campaigns to success, including the China 2019 FIBA Basketball World Championships, the Pan-American Games in Lima 2019, Denmark and Germany’s bid for the IHF World Men’s Handball Championship 2019 and Germany 2024 UEFA European Championship bid. Most recently she has led the Lausanne 2020 Youth Olympic Games media team, the Gwangju 2019 FINA World Championships international media and PR team as well as various communications efforts supporting the leadership of several International Sport Federations.  

Tanya has a Masters in International Sports Management from International Center for Sport Studies and a Diploma in Advocacy and International Relations from the Graduate Institute of Geneva. 


Cameron Angus, Account Manager

Cameron is an account manager at the BCW Sports practice. He advises many international sports organisations on the design and development of their strategies. He also works actively with host cities and countries bidding for events and establishing themselves within the international sports world. In his role, he has worked closely alongside a number of sports organisations and cities, such as International Olympic Committee (IOC), International Ski Federation (FIS) and the City of Lausanne.

Cameron is a graduate of University of Durham, where he studied Politics, and has an International Master in Management, Law and Humanities of Sport (FIFA Master).

Silvan Haenni, Account Executive

Silvan is an account executive at the BCW Sports Practice team in Lausanne. He works on various strategy and communications projects for international sports organizations and sports events. With a strong background in political communications, Silvan also collaborates closely with the Organising Committee of Lausanne 2020 Youth Olympic Games as well as with several sports political campaigns. Born and raised in the German part of Switzerland, he speaks German, English, and French. Silvan is a graduate of the University of St. Gallen (HSG), where he studied International Affairs and Governance (BA and MA), and holds the CIES International Master in Management, Law and Humanities of Sport (FIFA Master).

Stefany Chatelain-Cardenas, Account Executive

Stefany is an Account Executive at BCW Sports based in Lausanne, Switzerland.  In this role, she works on various strategy and communications projects for international sports organizations, cities and sport events. Stefany also collaborates closely with several sports’ political campaigns. Before joining the BCW Sports Practice team, Stefany was in charge of the development and implementation of the engagement strategy of the 3rd winter Youth Olympic Games Lausanne 2020. In this role, she has worked closely with the International Olympic Committee (IOC) to deliver the Lausanne 2020 Youth Engagement programs. Stefany has a Master in Sports Management from the International Academy of Sport Science and Technology (AISTS) in Lausanne, as well as a Master in Marketing and Communication from the Neoma Business School in France. Stefany is fluent in Spanish, French and English.

Evita Schippers, Junior Account Executive

Evita has joined BCW Sports in Lausanne as a junior account executive after having worked in the sports business industry at a club, event and brand level. In her role she supports a wide variety of strategy and communications projects for international sports organisations and businesses. She also coordinates the international BCW Eventustm team, the end-to-end model for attracting, activating and assessing sporting events. Evita holds a BBA in Sports Management & Marketing from Fontys University, an MSc in Marketing Management from Tilburg University and has obtained the CIES International Master’s degree in Management, Law and Humanities of Sport (FIFA Master).

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Email: info@bcw-sport.com

Phone: +41 21 313 23 00

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