Event Strategy Development & Evaluation

The hosting of major sports events can bring a wide range of attractive benefits to the host city/country - both short and long term. But without an objective-driven and focused event strategy it will be difficult for any host city/country to make the right choices between the various hosting opportunities and to effective activate the event hosted.

We have extensive experience in advising host cities/countries around the world in creating powerful event hosting strategies based on our solid models for both pre- and post-event evaluation. Our methodologies secure that clients not only chose the right event for their city/country but also is advised on how to get the maximum benefit from hosting it.

Our services include: Development and implementation of long-term strategic plans, implementation of measurement tools, provision of targeted event evaluation systems, etc.