Your body language introduces you before you even speak. In that sense – as leaders – your self-confidence might as well be your best outfit! However, the situation you find yourself in can quickly become overwhelming, increase your stress levels and result in a loss of confidence. The solution? Power posing.

In a study conducted at Harvard University, researchers found that high power poses – i.e. open and relaxed postures – increased testosterone by 20 percent and decreased cortisol levels by 25 percent. In turn, having higher levels of testosterone and lower levels of cortisol have been linked to an increased feeling of confidence.

So, next time you feel particularly pressured and lacking confidence, remember that you are only a few poses away from handling the situation with success. Keep your back straight, feet grounded, arms open and chin up. Practice these high power poses and make them your own!

If you are interested in knowing more about the study, feel free to watch Amy Cuddy’s Ted Talk.

 We are the sports practice of global advisory firm Burson Cohn & Wolfe. We provide strategy and communication advice for sports clients around the world. For more information: