We have all listened to many presentations – and even though presenters try their very best to “bring life to the presentation” and “tell stories not facts”, many presentations can still be quite dry and unengaging.

One of the reasons for this is that the very notion of a “presentation” automatically gives many audience members the perception of something quite rigid and unappealing. So what can we do?

A simple but quite effective trick that we can all do is to eliminate process-related words which remind the audience about the fact you are “presenting” to them. Start by dropping words such as “presentation” or “presenting” and introductions such as “Today I will be presenting…” – instead, just say that you want to “tell”, “show”, “discuss” or “share some ideas today”:

The next word to let go of is “slide”. It can be very effective to show slides, but don’t refer to them directly (“the next slides shows…”) – just show them, and talk about them. The same can also be said of your videos – with introductions such as “Now I’ll show you a video” often negating its impact. Structural words such as “introduction”, “the next part” and “conclusion” can also be removed.

As you seek to make your “presentations” more interesting and engaging, remember to consider which words the audience associate to be slightly dull or systematic, and get rid of them. If you do so, there is a better chance that your audience will be more engaged in speaking and more focused on your content!

BCW Sports practice is the sport unit of global advisory firm Burson-Marsteller. We provide strategy and communication advice for sport clients around the world. For more information: bmsport.staging.wpengine.com