New tasks and projects can create excitement. We can learn, be challenged and grow. However, they can also create uncertainty in our minds, which quickly leads us to think about what could go wrong. This can lead us to overthinking: what if our plan will not work out?

Even though it’s important to anticipate “what if” situations, we should focus on “what is” first. Think about what is important at the moment and focus on what you can control instead of what you can’t. Look at the hard facts (e.g. facts, figures, plans, etc.), which will help you achieve your goals.

So, while it is easy to think of everything that could potentially go wrong, keep your focus on what is going right by making sure you are well-prepared from the beginning and you have all information at hand. And in case you need to move to plan B, you can think about the answers to the “what if” scenarios.

 We are the sports practice of global advisory firm Burson Cohn & Wolfe. We provide strategy and communication advice for sports clients around the world. For more information: