Prepare for media interviews by thinking in headlines

Sports managers very often give interviews to the media print media, television or radio, and whether it is for a short audio clip in connection with an event, or a longer in-depth feature article, every interview must be viewed as an important opportunity to promote the work of your organisation – without having to pay…

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To be better understood, be less formal

As professionals in sport, most of the written communication we do is meant to influence. Whether it is to explain the rationale behind a rule change, a new development strategy for the federation, or the motivations behind new event format, we write with the objective to bring people closer to our point of view. But…

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To relieve some stress, learn something new

You probably handle work stress by buckling down and powering through. Which will probably not help relieve your anxiety as you won’t feel that you are getting something valuable out of the process. Instead, try reframing the stressful situation as a learning opportunity. Learning something new won’t only add to your skill set and knowledge,…

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