Managing a team is as exciting as it can be challenging. As a leader, you undoubtedly have a lot of tasks to deal with every day and finding ways to keep your employees motivated to do the work adds on a lot of pressure.

What if you could find that one formula to make your employees go the extra mile?

In his book, Simon Sinek tells us about The Golden Circle – a simple concept that encourages leaders to think, act and communicate from inside out rather than outside in.

The Golden Circle defines three levels in an organisation: the what, the how and the why.

While most of your employees will know exactly what they do and how they do it, very few will know why they do it. Why does the company exist? Why do they get out of bed in the morning? Why should they care?

So, if you want your team to develop a sense of belonging and a feeling of alliance with something bigger than the daily tasks they perform, start by communicating your why and remember that “if you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears”.

If you are interested in reading more about the Golden Circle, please click here.

 We are the sports practice of global advisory firm Burson Cohn & Wolfe. We provide strategy and communication advice for sports clients around the world. For more information: