For many individuals presenting comes naturally, but for most we have to work at looking natural when giving a presentation. So how can we all give seemingly flawless presentations?

While we all prepare our presentations, most of us forget to really rehearse them! And by really rehearsing, we mean practicing them out loud. By doing that, you can sound even more natural as you become more confident with the content of your presentation. Furthermore, you can use words that sound more like you instead of a scripted robot.

So the next time you are preparing for a presentation, make sure to practice, practice, and practice some more! Use expressions that work for you and try with different words. The point is not to memorize a script but to identify blocks of your speech, know what you want to say, know the words the can best express yourself and run through it out loud to make the entire presentation really yours.


BCW Sports practice is the sport unit of global advisory firm Burson-Marsteller. We provide strategy and communication advice for sport clients around the world. For more information: