At the start of any project, teams are usually highly animated by novelty and by the motivation to exceed expectations. However, as most of these projects are stretched over several weeks, months or even years, this initial motivation naturally tends to diminish.

Teams can experience a slump in motivation and can lose sight of their end goals.

As a manager, being conscious of the minor milestones and showing the team appreciation when they are successfully reached is a great way to keep up motivation.

Making casual celebrations part of company culture will dramatically improve team cohesion, also providing an opportunity to put the final goal back into perspective and to reengage each member into the team effort required to reach it.

We are the sports practice of global advisory firm Burson Cohn & Wolfe. We provide strategy and communication advice for sports clients around the world. For more information: