When sports organisations and event organisers meet to discuss various aspects of sports events, the word ‘legacy’ is often mentioned. An event must ‘leave a legacy behind’ and the basic idea of ‘event legacy’ is to focus not only on the period of the actual event but even more on the years following the event.…
A good and focused sports event strategy can produce success – and the lack of it is often the main reason for ending up spending a lot of money without creating impact or generating the desired benefits. Having a strategy does not mean that bids won’t be lost or that every event will result in…
Creating a high level of local engagement in an event is a priority for almost any sport event rights-holder and local organising committee. High local engagement has the obvious tangible benefits of developing new fans of the sport, creating full arenas and offering more lucrative commercial opportunities for the organisers, all of which can be…
When a bidding committee decides to develop an effective and successful campaign, communication and media planning are often pushed front and center with seemingly positive messages flowing out at a constant rate. What better way to raise the profile than to release press releases about all your strengths right? Wrong. As good as your message…
Communication around a sporting event is managed by many stakeholders. Amongst them, there is the organising committee of course, but also the international governing body or other rights holders, the actual “owners” of the event. While the messages communicated by both entities are (hopefully!) not conflicting – they are often not really aligned. There are…
When cities, regions or nations discuss how to create effective and sustainable benefits from a major event to be hosted in their place, the focus is often on so-called “legacy programmes”. What is meant by that is that some new programmes are created, which then can be introduced as a direct link to the event…
Organising a sporting event means stress. Surprisingly or not, “CareerCast” has ranked event management the fifth most stressful job on earth – right after firefighters. For the communications team around a sporting event, this not only implies a significant increase of grey hair and eye rings. It also means that, with a job just slightly…
COVID19 is having the sports events industry in a firm headlock. Regardless of which sport, hundreds of international sports events around the world have been cancelled, leagues have been postponed and our beloved stars are forced to stay at home. Regardless of whether we are talking athletics, tennis or football, there is a ‘holy trinity’…
In our global, connected world, those whose responsibility in an organisation is to make a product, a service or an event more visible (marketers, communicators) will most probably think about how big their next coms idea should be, to reach as many people as possible. Which influencer can bring the most attention? Which media will…
There is light at the end of the tunnel! With cities and countries around the world preparing to ease the restrictions from Covid-19 the prospect of returning to the office is only days or weeks away. However, the pre-Covid workplace with open workspaces and communal coffee and lunch breaks are being replaced by social distancing…
