Case Studies


The Brief

VisitPITTSBURGH is the official tourism promotion agency for Allegheny County Pennsylvania.VisitPITTSBURGH's sports marketing and development group is charged with identifying and securing significant sporting events for Pittsburgh and the surrounding area. With some recent success, the group is focused on growing this segment of the organizations business - further cementing Pittsburgh as a significant player in the sports marketplace. Pittsburgh has established itself as a unique sports market, being named the "Best Sports City" by the Sporting News magazine.
Our Response

Our team of experts engaged key stakeholders within the Pittsburgh region in a two phase project - with phase one focusing on the strategy of identifying, attracting and hosting important sporting events. Those individuals involved in this initial phase include, top-level representatives from the three Pittsburgh professional franchises, leaders in various secondary and higher education contexts, corporate executives and political leaders from the city and county.

The second phase will involve a more tactical approach, involving key stakeholders within the community. These venue managers, sport organisation leaders and hospitality leaders will take an active and direct role in attracting and staging events.

From the Client

“Pittsburgh has become one of the most important sports cities in the United States, with storied professional franchises, state of the art venues and numerous NCAA collegiate institutions. These community partners are important and we know the important role they will play in our continued growth. We look forward to our work with these team of experts as we formulate a long-term strategy that will serve not only Pittsburgh but the surrounding area.”

Jennifer Hawkins Director, Sports Marketing and Development, VisitPITTSBURGH

Contact Us

Email: info@bcw-sport.com

Phone: +41 21 313 23 00

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