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Case Studies

Buffalo Niagara Sports Commission

The Brief

Visit Buffalo Niagara (VBN) markets local assets and attractions as a convention, tourism, and leisure destination for the economic benefit of the community, including conventions and meetings, sports events, and heritage tourism.

The Buffalo Niagara Sports Commission (BNSC), a subsidiary of VBN, seeks to attract events that establish a strong brand for the city and region, create economic impact, and provide vibrancy for visitors and community residents. It has established excellent relationships with the professional sports franchises, the academic institutions that conduct intercollegiate sports programs, and the organizations that provide opportunities for a wide variety of constituencies – e.g., youth, disabled, senior, and elite sports.
Our Response

We worked with BNSC and its constituents to develop a dynamic and long-term strategy aimed at delivering important events to Buffalo, further positioning Buffalo as an important player in the sports marketplace.

As part of the process, BNSC leaders have prioritized sports that have historic traditions, local technical expertise, strong volunteer support, and outstanding venues, recognizing the importance of focused and strategic efforts to win events in these primary sports.

From the Client

“Buffalo continues to transform and reinvent itself.  Our infrastructure and resources are changing at a rapid pace.  We hired this team of experts to assist us with a 10-year events strategy which is being used by multiple organizations as we work to better position ourselves in this rapidly changing sports environment.  The direction and guidance provided is allowing us to move forward with a plan to invest in capital improvements and a focus that will allow us to target events which are a match for our assets and resources.”

Pete Harvey Director of Sports Development

Contact Us

Email: info@bcw-sport.com

Phone: +41 21 313 23 00

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