NEW YORK, October 15, 2019 – BCW (Burson Cohn & Wolfe), a leading global communications agency, today introduced BCW Eventus™, an end-to-end offering from the BCW Sports practice that brings marquee global sporting events to life for governing bodies, host cities, brand sponsors, commercial partners and fans. “Major sporting events are a fantastic platform for…
FridayMay312019
Burson Cohn & Wolfe appointed by IAAF for global campaigns
Burson Cohn & Wolfe (BCW), a leading global communications agency, has been appointed by the International Association of Athletics Federations (IAAF) to run global campaigns. The sports practice of Burson Cohn & Wolfe will lead campaigns aimed at promoting global IAAF events and sports initiatives. The campaigns are aimed at raising global awareness around the…
TuesdayMay72019
Burson Cohn & Wolfe releases sport management book
Lausanne, 6 May 2019 – BCW (Burson Cohn & Wolfe), a leading global communications company, today announced the launch of the third edition of its sport management book, The New Sports Organisation: Eight Essentials for Renewing the Management of Sport Organisations. First published in 2009, the book outlines the essentials needed to successfully manage a…
TuesdayMar192019
Burson Cohn & Wolfe becomes the official communication agency of Lausanne 2020 Winter Youth Olympic Games
Lausanne, 19 March 2019 – Burson Cohn & Wolfe (BCW), the leading global communications agency, has entered into a partnership with the organising committee of the Lausanne 2020 Winter Youth Olympic Games to take place in and around the ‘Olympic Capital’ on January 9-22 next year. The work will be led by the Lausanne-based sports practice…
TuesdayJan82019
Burson-Marsteller Sport becomes the sports practice of Burson Cohn & Wolfe
Lausanne, 8 January 2019 – Following the merger of the two global advisory firms Burson-Marsteller and Cohn & Wolfe, Lausanne-based BCW Sports practice will from today on operate as the sports practice of Burson Cohn & Wolfe. As a result of the merger, Burson Cohn & Wolfe, is now one of the world’s largest full-service global…
ThursdayDec202018
Federation for International Lacrosse (FIL) Appoints BCW Sport to Bolster Sport Development Efforts
FOR IMMEDIATE RELEASE – December 20, 2018 Media Contact: Jim Scherr Phone: 719.330.4029 Email: jscherr@filacrosse.com New York, NY – Federation for International Lacrosse (FIL), the International Governing Federation for the sport of lacrosse, has appointed BCW Sports practice (BCW Sport), the international management consulting firm specializing in sport performance, to review their organizational structure along…
ThursdayOct42018
New Host City Approach from Riot Games achieves great success
Lausanne, October 4th, 2018 – As the first esport organizer, Riot Games, owner of the world’s largest esport title, has carried out a host city bidding process as it is known from traditional sports. The process has been a great success documenting widespread interest from cities in esports. In September 2018, Riot Games hosted the…
MondayJun182018
Turkish Olympic Committee appoints Burson-Marsteller Sport to advise on governance and strategy development
LAUSANNE, Switzerland – 18 June 2018 – The Turkish Olympic Committee has appointed BCW Sports practice to assist in outlining its organisational strategy moving forward. The project is part of the Turkish Olympic Committee’s commitment to be a world-class service delivery organisation for Turkish sport federations, athletes and youth. As part of the strategic initiative,…
MondayJun42018
FIBA appoints Burson-Marsteller Sport to enhance promotion of its new Continental Championships
FIBA has appointed BCW Sports practice in Lausanne to assist in the promotion of its recently redesigned Continental Cups concept. The new concept is part of FIBA’s full competition calendar revamp, which was launched in 2017. The FIBA calendar revamp was made in an effort to give even more visibility to FIBA’s flagship events. This…
TuesdayMar132018
German Football Association
Appoints Burson-Marsteller Sport for UEFA EURO 2024 bid campaign
LAUSANNE, Switzerland – 13 March 2018 – BCW Sports practice, the sports unit of the global advisory firm Burson-Marsteller, has been appointed by the German Football Association (DFB) to provide international strategy and communication services for the German bid to host the UEFA European Championships in 2024. The services will be provided over the coming…
