BCW Introduces BCW Eventus™, A Holistic Offering Serving Global Sporting Events

NEW YORK, October 15, 2019 – BCW (Burson Cohn & Wolfe), a leading global communications agency, today introduced BCW Eventus™, an end-to-end offering from the BCW Sports practice that brings marquee global sporting events to life for governing bodies, host cities, brand sponsors, commercial partners and fans. “Major sporting events are a fantastic platform for…

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Burson Cohn & Wolfe appointed by IAAF for global campaigns

Burson Cohn & Wolfe (BCW), a leading global communications agency, has been appointed by the International Association of Athletics Federations (IAAF) to run global campaigns. The sports practice of Burson Cohn & Wolfe will lead campaigns aimed at promoting global IAAF events and sports initiatives. The campaigns are aimed at raising global awareness around the…

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Burson Cohn & Wolfe releases sport management book

Lausanne, 6 May 2019 – BCW (Burson Cohn & Wolfe), a leading global communications company, today announced the launch of the third edition of its sport management book, The New Sports Organisation: Eight Essentials for Renewing the Management of Sport Organisations. First published in 2009, the book outlines the essentials needed to successfully manage a…

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Burson-Marsteller Sport becomes the sports practice of Burson Cohn & Wolfe

Lausanne, 8 January 2019 – Following the merger of the two global advisory firms Burson-Marsteller and Cohn & Wolfe, Lausanne-based BCW Sports practice will from today on operate as the sports practice of Burson Cohn & Wolfe. As a result of the merger, Burson Cohn & Wolfe, is now one of the world’s largest full-service global…

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Federation for International Lacrosse (FIL) Appoints BCW Sport to Bolster Sport Development Efforts

FOR IMMEDIATE RELEASE – December 20, 2018 Media Contact: Jim Scherr Phone: 719.330.4029 Email: jscherr@filacrosse.com New York, NY – Federation for International Lacrosse (FIL), the International Governing Federation for the sport of lacrosse, has appointed BCW Sports practice (BCW Sport), the international management consulting firm specializing in sport performance, to review their organizational structure along…

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New Host City Approach from Riot Games achieves great success

Lausanne, October 4th, 2018 – As the first esport organizer, Riot Games, owner of the world’s largest esport title, has carried out a host city bidding process as it is known from traditional sports. The process has been a great success documenting widespread interest from cities in esports. In September 2018, Riot Games hosted the…

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Turkish Olympic Committee appoints Burson-Marsteller Sport to advise on governance and strategy development

LAUSANNE, Switzerland – 18 June 2018 – The Turkish Olympic Committee has appointed BCW Sports practice to assist in outlining its organisational strategy moving forward. The project is part of the Turkish Olympic Committee’s commitment to be a world-class service delivery organisation for Turkish sport federations, athletes and youth. As part of the strategic initiative,…

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German Football Association

Appoints Burson-Marsteller Sport for UEFA EURO 2024 bid campaign

LAUSANNE, Switzerland – 13 March 2018 – BCW Sports practice, the sports unit of the global advisory firm Burson-Marsteller, has been appointed by the German Football Association (DFB) to provide international strategy and communication services for the German bid to host the UEFA European Championships in 2024. The services will be provided over the coming…

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