Lausanne, Switzerland – 7 February 2018 — Ahead of the next FINA World Championships, slated for July 12th to August 11th, 2019 in Gwangju, South Korea, the Gwangju 2019 Organizing Committee for 18th FINA World Championships has appointed BCW Sports practice as its official international communications and public relations agency.

To build the momentum in the lead up the event, BCW Sports practice will provide advice on strategic communication including support with international media outreach, social and digital media and traditional media relations to the Gwangju 2019 team on its international communications and public relations strategy – helping to best promote the FINA World Championships globally.

Dr. Cho Young-Teck, General Secretary & Vice-President of the Gwangju 2019 Organizing Committee of the 18th FINA World Championships said, “The FINA World Championships is one of the largest World Championships among summer Olympic sports. Our partnership with BCW Sports practice will provide the global reach and stature that this important event deserves. Together we are ready to deliver an outstanding event and we look forward to welcoming the world to Gwangju in 2019.”

Tanya Heimlich-Ng Yuen, Director at BCW Sports practice, added, “We are honoured to facilitate in enhancing and expanding the reach of Gwangju 2019’s international presence. This is a tremendous opportunity for Gwangju to position itself as a sport city and shine both at a national and international level.”

About BCW Sports practice

BCW Sports practice is the sports unit of global advisory firm Burson-Marsteller. We help our clients to define and achieve their objectives and to reach their full potential in sport. By combining our expert insights, trusted relationships and global resources we empower our clients and ensure their long-term success. We are based in Lausanne, Switzerland – the home of international sport – and work closely with our 2’500 colleagues in the worldwide Burson-Marsteller network operating in 110 countries across six continents. Burson-Marsteller is a subsidiary of WPP (NASDAQ listing: WPPGY), the world’s leader in communications services. For more information, please visit https://bcw-sport.com/.

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Contacts:

Tanya Heimlich-Ng Yuen, Director, BCW Sports practice
tanya-heimlich@b-m-sport.com or +41 21 313 23 00