Lausanne, 17th January 2018 – Burson-Marsteller, a leading  global strategic communications and public relations firm,  announced today it has fully integrated its specialised international sport consultancy firm, TSE Consulting, and formed a new unit, BCW Sports practice.  Beginning today, TSE Consulting will operate under the Burson-Marsteller name.

Following the acquisition of TSE Consulting in February 2016, this final step of integration will combine TSE Consulting’s industry expertise and knowledge with Burson-Marsteller’s global resources. Headed by former TSE Consulting Managing Director Lars Haue-Pedersen, the new sports unit will consist of the team of consultants from TSE Consulting combined with sport experts from various Burson-Marsteller offices. BCW Sports practice will operate from Lausanne, Switzerland and have a global reach to service clients worldwide.

“We have been very satisfied with the performance of TSE Consulting following the acquisition two years ago and this integration is a natural step,” said Ramiro Prudencio, CEO, Burson-Marsteller Europe, Middle East and Africa. “The international sports market is developing rapidly, and with a new dedicated sport unit we can include a new dimension to our services that will add significant value to our clients. And what better place to host BCW Sports practice than the Olympic Capital Lausanne.”

Lars Haue-Pedersen, Managing Director, BCW Sports practice, said: “This is a very exciting move forward for all of us coming from TSE Consulting. We are both proud and honoured be part of a leading global firm like Burson-Marsteller and we can now bring wider communications and PR services to our clients in the international sports world.  I am convinced that the combined forces of our deep expertise in sport and the global reach of Burson-Marsteller’s strategic communication services will create a powerful impact for both current and prospective clients.”

Burson-Marsteller’s new expansion and investment in sport will provide clients with new resources and new services. As such, BCW Sports practice will include services including Campaigning & International Relations, Crisis Management & Corporate Communication. Event Strategy Development & Evaluation, Destination Marketing & Event Host Communication, Sport Strategy & Policy Development, and Training & Knowledge Transfer. Read more:

Tanya Heimlich-Ng Yuen – Director, BCW Sports practice
Tel: +41 21 313 23 00 Email:

About Burson-Marsteller
Burson-Marsteller, established in 1953, is a leading global strategic communications and public relations firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 77 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leader in communications services. For more information, please visit