BCW (Burson Cohn & Wolfe), a leading global communications agency, has been appointed by fan engagement platform IQONIQ to run its international communications.
IQONIQ is a brand new fan engagement platform exclusively targeting the sports and entertainment industry. By combining a multitude of features in a single application, IQONIQ aims to provide fans with a more personal, more rewarding and more purposeful fan experience.
With IQONIQ having already established a number of high-profile partnerships alongside rights-holders such as AS Monaco, Olympique de Marseille and Euroleague basketball, the sports practice of BCW will assist IQONIQ to establish and implement a comprehensive communications strategy, aiming to attract new partners and fans ahead of the application’s launch in August of this year.
Lars Haue-Pedersen, Managing Director of BCW Sports Practice, said: “We are delighted to have been appointed by IQONIQ to support their growth in the sports and entertainment industry. IQONIQ has made a lot of progress in establishing itself so far, and we look forward to providing additional support to ensure that its many great features, and overarching vision, are well-understood across the industry. We have been very impressed with the ambition shown by IQONIQ, and we look forward to supporting them in this exciting journey.”
Kazim Atilla, CEO of IQONIQ, said: “IQONIQ is a gamechanger in fan engagement, and the feedback we have received by leading sports clubs and leagues has been fantastic so far. Now, as we prepare to launch our application later this year, we are very happy to team up with BCW, whose experience in this field will be of great value to us. With these challenging times around us, we remain more convinced than ever that IQONIQ provides the all-in-one solution that so many fans are asking for.”
About Burson Cohn & Wolfe:
BCW (Burson Cohn & Wolfe), one of the world’s largest full-service global communications agencies, is in the business of moving people on behalf of clients. Founded by the merger of Burson-Marsteller and Cohn & Wolfe, BCW delivers digitally and data-driven creative content and integrated communications programs grounded in earned media and scaled across all channels for clients in the B2B, consumer, corporate, crisis management, CSR, healthcare, sport, public affairs and technology sectors. BCW is a part of WPP (NYSE: WPP), a creative transformation company. For more information, visit www.bcw-global.com.
IQONIQ is a new fan engagement platform that exclusively targets the sports and entertainment world. By combining all the modern-day features of fandom into a single platform, IQONIQ provides fans with a unique fan club which offers more personal, more rewarding and more purposeful experiences and engagements with their favourite star individuals and organisations”. For more information on IQONIQ, and to pre-register, please visit www.iqoniq.com.
Contact BCW Sports Practice:
Tanya Heimlich-Ng Yuen
Director, Burson Cohn & Wolfe – Sports Practice