Lausanne, 6 May 2019 – BCW (Burson Cohn & Wolfe), a leading global communications company, today announced the launch of the third edition of its sport management book, The New Sports Organisation: Eight Essentials for Renewing the Management of Sport Organisations.

First published in 2009, the book outlines the essentials needed to successfully manage a modern sports organisation. The New Sports Organisation is a collection of the experiences combined with relevant management theory based on BCW Sports Practice’s work with national and international sports organisations around the world. The updated and expanded third edition contains new interviews with leaders of sports organisations and detailed case studies reflecting how sports organisations around the world are managing the eight essentials described in the book. Interviews and cases from a range of sports such as Aquatics, Archery, Biathlon, Football, Rugby and Skiing are included, as well as from various National Olympic Committees including Brazil and the United States.

Lars Haue-Pedersen, Managing Director of Burson Cohn & Wolfe’s Sport Practice, said: “Too often sports organisations try to renew themselves by taking an approach that is either too theoretical or only founded on unique individual examples. Knowing this, the third edition of our book is focused on combining theory with practical examples. By doing so we are able to provide updated and expanded cases that reflect the reality and challenges faced by sport organisations and are relevant to the changing sport landscape.”

Dominic Grainger, CEO, WPP Sports Practice, said: “The sports industry is evolving rapidly, and leading international organisations must constantly reinvent themselves to adapt to new market challenges and leverage the opportunities they present. This is not always an easy process and requires careful consideration. This book delivers fresh insights that aim to inspire new ideas in sports organisations around the world.”

The New Sports Organisation is available for purchase – to order your copy please go to Purchase Book

Contacts:  

Tanya Heimlich-Ng Yuen – Director, Burson Cohn & Wolfe – Sports Practice

Tel: +41 21 313 23 00 Email: tanya.heimlich@bcw-sport.com

About BCW

BCW (Burson Cohn & Wolfe), one of the world’s largest full-service global communications agencies, is in the business of moving people on behalf of clients. Founded by the merger of Burson-Marsteller and Cohn & Wolfe, BCW delivers digitally and data-driven creative content and integrated communications programs grounded in earned media and scaled across all channels for clients in the B2B, consumer, corporate, crisis management, CSR, healthcare, public affairs and technology sectors. BCW is a part of WPP (NYSE: WPP), a creative transformation company. For more information, visit www.bcw-global.com.

For more about Burson Cohn & Wolfe Sports Practice: www.bcw-sport.com