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BCW appointed by LaLiga for season restart announcement

The sports practice of BCW (Burson Cohn & Wolfe) has been appointed by world leading football league LaLiga to assist its communications efforts as it relaunches its season. In the lead up to the return of the Spanish league in June, BCW will use its global reach to support LaLiga’s international communication efforts, helping the…

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Burson Cohn & Wolfe Sports Practice appointed by IQONIQ for global communications

BCW (Burson Cohn & Wolfe), a leading global communications agency, has been appointed by fan engagement platform IQONIQ to run its international communications. IQONIQ is a brand new fan engagement platform exclusively targeting the sports and entertainment industry. By combining a multitude of features in a single application, IQONIQ aims to provide fans with a…

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BCW survey shows how COVID-19 is shaking up cities hosting major sports events  

LAUSANNE, April 2, 2020 – Today, leading global communications agency BCW (Burson Cohn & Wolfe) released results of a new survey focused on the impact of COVID-19 on cities hosting major sporting events. The key findings revealed that the current situation and disruption in the international sports event market by the COVID-19 virus will likely lead…

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Burson Cohn & Wolfe 2019 ranking of International Federations social media activities shows a need for increased focus on community building

LAUSANNE, February 13, 2020 – The Sports Practice of leading global communications agency BCW (Burson Cohn & Wolfe) today released its 2019 International Sports Federation Social Media Ranking, which aims to capture the social media footprint of the 41 international Olympic sports federations (IFs). For the 2019 ranking, BCW adopted a three-level analysis for measuring…

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BCW Introduces BCW Eventus™, A Holistic Offering Serving Global Sporting Events

NEW YORK, October 15, 2019 – BCW (Burson Cohn & Wolfe), a leading global communications agency, today introduced BCW Eventus™, an end-to-end offering from the BCW Sports practice that brings marquee global sporting events to life for governing bodies, host cities, brand sponsors, commercial partners and fans. “Major sporting events are a fantastic platform for…

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Burson Cohn & Wolfe appointed by IAAF for global campaigns

Burson Cohn & Wolfe (BCW), a leading global communications agency, has been appointed by the International Association of Athletics Federations (IAAF) to run global campaigns. The sports practice of Burson Cohn & Wolfe will lead campaigns aimed at promoting global IAAF events and sports initiatives. The campaigns are aimed at raising global awareness around the…

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Burson Cohn & Wolfe releases sport management book

Lausanne, 6 May 2019 – BCW (Burson Cohn & Wolfe), a leading global communications company, today announced the launch of the third edition of its sport management book, The New Sports Organisation: Eight Essentials for Renewing the Management of Sport Organisations. First published in 2009, the book outlines the essentials needed to successfully manage a…

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