When reading from a script, look at your audience in a different way

Using a script when delivering an important speech allows the speaker to feel more comfortable, to speak more clearly, and to say everything that needs to be said. However, there is a danger that with reading like this, the audience will more easily disengage with the speaker because the script acts as an “obstacle” between…

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Turn your list of points into an exciting count-down

On many occasions, you have probably been in a situation when you were presenting a list of points to an audience. Whether this be a set of recommendations or an overview of challenges for consideration, we have all experienced that we create more attention if the list is not too long. Who really wants to…

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Prepare for media interviews by thinking in headlines

Sports managers very often give interviews to the media print media, television or radio, and whether it is for a short audio clip in connection with an event, or a longer in-depth feature article, every interview must be viewed as an important opportunity to promote the work of your organisation – without having to pay…

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To be better understood, be less formal

As professionals in sport, most of the written communication we do is meant to influence. Whether it is to explain the rationale behind a rule change, a new development strategy for the federation, or the motivations behind new event format, we write with the objective to bring people closer to our point of view. But…

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To relieve some stress, learn something new

You probably handle work stress by buckling down and powering through. Which will probably not help relieve your anxiety as you won’t feel that you are getting something valuable out of the process. Instead, try reframing the stressful situation as a learning opportunity. Learning something new won’t only add to your skill set and knowledge,…

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